A picture’s worth a thousand words, and Multimedia Messaging Service (MMS) marketing enables you to send mobile marketing messages with captivating pictures or videos. This is a more engaging way to grab your audience’s attention and get them interested in your important messages, products, or services. Whether it’s a sale announcement with a coupon or an exciting picture of your new menu, MMS marketing is the best way to deliver a powerful message that boosts your brand’s image.
Users are more likely to open colorful text messages because they stand out from plain-text messages.
96% of phones have the capacity to accept images and videos in the United States.
MMS doesn’t require a smartphone or data plan to receive images.
MMS has the same 98% read rate of SMS.
Eliminate the use of paper and cut the cost of expensive direct mailers.
Over a third of consumers have opted themselves in to receive text messages from SMS service-enabled businesses. And that number is only growing. And it’s been proven that over 60 percent of those that sign up have redeemed at least one offer from an SMS or MMS service.
Here are some statistics that every business should know about SMS and MMS:
- 98% of text messages are read, compared to just 22% of emails.
- 90% of texts are read within 3 minutes.
- Text messages are responded to 7.5x more often and 60x quicker than email.
- 89% of consumers say they want to text message to communicate with a business, but only 48% of businesses have an SMS service that can do this.
- Over 60% of consumers would rather text than call when given the option for customer service.
Tips and Tricks
Marketing Needs Attractive Pictures
If you want customers to see your new products or learn about a sale, do it through colorful and fun picture messages. In order to increase your traffic both online and in-store, your marketing messages need to be inviting. If you include an offer like showing the MMS or mobile coupon at checkout for a discount, your customers will be more likely to redeem your offers.
Run Marketing Contests
Running a contest is another great way to use MMS marketing because picture messages are more engaging and fun to receive than simple text messages or emails. Texting can work both ways, so you can also have customers send you pictures for contests or competitions. So if you are a restaurant, you can have customers text in pictures of your signature dishes and give the best one a gift card or offer everyone who participated a mobile coupon.
Track Your Results
Once you have built a large database of subscribers, you need to be able to track your results in order to get the highest ROI on your campaigns. If you have an SMS marketing solution like SMS Marketing Services, you can track things like click-through and engagement rates, and you can see what’s working with your customers and change your campaigns accordingly. This will allow you to see what you can improve and help you streamline your campaigns so you get the best bang for your buck and see the highest engagement with customers.
Use MMS Marketing To Engage Customers
Once you have a subscriber, it’s crucial you keep them interested so they don’t opt out. Customers who sign up to see your sales are often the most loyal and most likely spend more, so it’s vital you send them deals that they will be excited to redeem. It’s also important that you send them updates on new products or services, which will increase your traffic both in-store and online.
An automated service like SMS Marketing Services can send customers offers automatically when it’s their birthday or some other special occasion, and customers that receive these messages will really appreciate the extra attention you give them on these special days, making them more likely to be an advocate for your business.
The SMS Marketing Services Advantage
SMS Marketing Services goes beyond the common messaging features of other providers.
Don’t just talk to your audience, listen too. With SMS Marketing Services, subscribers can also send you pictures too.
Integrated Mass Messaging
Integrate our messaging into your applications with our REST and HTTP API’s. We also integrate via hundreds of applications you already use via Zapier.
Create compelling marketing campaigns with our host of tools including text-to-join keywords, SMS surveys, and more.
SMS Marketing Services offers a variety of ways to mass message including dedicated short codes, toll-free numbers, landline, and the upcoming 10DLC-A2P.