Best Practices

Our goal is for you to have a successful messaging and marketing campaign.
We provide a comprehensive list of techniques and methods to meet your marketing needs.

1

Compile a list of your customers through opt-in features. No need to purchase or rent lists from 3rd party vendors.
2

Specify time sensitive dates that your marketing campaigns will that will encourage customers to respond quickly to your promotions.
3

Add a  a convincing call-to-action and enticements to inspire a favorable reply from your customer.  For example: “Shop online today and save 35% off your entire purchase!”
4

Use custom targeting to affirm that messages and their content is meaningful to your customer.
5

Test all SMS and MMS messages carefully before sending, confirming that links are working and spelling is correct.
6

Send messages at proper days and times.  There are FCC laws prohibiting sending messages too early or to late unless you are providing emergency public awareness content. .
1

Choose a short and easy-to-remember mobile keyword that associates with your business or promotion.
2

Choose a short code, local number, or toll-free number to send messages based on the nature of your campaign.
3

Announce keywords on flyers, store signage, social media, via broadcast, your website, and other highly visible places for increased exposure. You don’t have to start any new campaign for SMS subscriptions. Just add information on mobile keyword in all of your existing campaigns.
4

Frequency matters – Avoid sending more messages than the number you stated in your opt-in welcome message.
5

Make sure mobile keyword advertisements abide by CTIA rules and regulations by clearly displaying a disclosure with content including:
  • Your organization’s name
  • A brief description of your program and the content type you plan to send
  • Instructions on how to opt-out
  • Age requirement to be in your program if applicable
  • Frequency of SMS campaign messages

1

Keep subject lines concise and catchy, including calls-to-action to increase open rates.
2

Immediately state the purpose of the email in the title or the beginning of the email body.
3

Have a good balance of both text content and images to improve deliverability.
4

Avoid certain words like “free” or “save” to mitigate the risk of your emails being marked as spam.
5

Your font size should stay between 8pt and 14pt. Messages with font sizes that are too small or too large can trigger spam filters.