Text Messaging for Real Estate

40% of buyers prefer communicating with an agent via text over phone calls, but only 15% of agents communicate this way. That’s why automated texting offers an exciting way to stay ahead of the competition. SMS Marketing Services pairs the power of texting with our unique automations and engagement tools to help find new buyers and match them with the right property quickly.

Use Cases

Texting is a simple and cost effective way to advertise your openings and quickly find interested buyers. You can also message your clients individually to set up a viewing or answer questions.

  • Mobile Keywords: Advertise your mobile keyword at every property to capture more interested buyers, and give them an easy way to learn more about your property. You can then send them updates or MMS pictures.
  • Smart Targeting: Advertise more effectively by automatically sending property listings that match what the potential buyer is looking for.
  • Intelligent Text Bot: Our intelligent Text Bot to automatically send clients open listings that fit their wish list.

More and more, clients would rather text rather than call, so they can avoid buried emails or playing phone tag. With Landline Texting you can text-enable your business’s existing phone number, in case you want to separate your personal and business number. Let them text instead of call to:

  • Schedule a walkthrough
  • Ask about the neighborhood
  • Get information and directions to other open properties

98% of text messages are read, meaning it’s the most effective way to market your open houses to interested buyers. With SMS Marketing Services, you can send automated reminders the day before, and send MMS picture messages or links to a video tour, helping to further drive interest. Capture all open house attendees by having them simply text your keyword and automatically follow up with them 2 or 3 days afterwards.

With our Lead Scoring tool, you can easily identify the most interested buyers by automatically assigning qualifying scores based on what behavior they take within our system. This means our system will help you know which leads to target first. For example, if they watch a listing’s video tour, they would get a higher score than if they just clicked a listing on your website. You can also have an auto-campaign initiated when someone hits a certain score, like automatically sending a message with an agent’s contact information when they show enough interest in a certain property.

Texting isn’t just a way to communicate with buyers, it’s the perfect way to communicate with agents while they are on the go.

  • Send weekly schedules for open houses and viewings to each agent so they can refer back to it.
  • Send out new listings to your agents including relevant details about the property.

Lifecycle Engagement

SMS Marketing Services’s texting solution goes beyond simple mass blasting services. It can automate your communications with potential buyers and ultimately help you meet their needs throughout their lifecycle with your agency. For example:

More Advantages


Send messages via SMS, MMS, email, social media, and voice, all from our integrated platform.


Maintain control and consistency across your multiple employees, departments, or locations.


Have the software you already use send text messages or synchronize contacts without having to program it all yourself.


We offer unmatched 365-day support, along with consulting to help you grow from your initial use case to a comprehensive automated strategy.