Text Messaging for Political Campaigns

Whether it’s for a single office or a nationwide campaign, organizers are turning to a new way to communicate with supporters: text messaging. In fact, Barack Obama’s team used it for mobile marketing and grassroots organizing. With SMS Marketing Services, political campaigns can use the power of text messaging and couple it with our industry leading automations, allowing them to boost voter engagement, automatically drive up contributions, and help get out the vote.

Use Cases

Maximize engagement, as texts are responded to 60x quicker and 7.5x more often than email.

  • Turbocharge sign-ups for campaign alerts through mobile keywords and online forms.
  • Our unique Smart Targeting lets you send only relevant messages based on voter interests and click-through behavior (e.g.: send an invite to a rally about homelessness to only those who clicked the relevant link.)
  • Use mobile voting to poll your subscriber and receive accurate numbers.

Change the fundraising game with texting. Texting lets you leverage your subscriber base to increase fundraiser attendance and campaign contributions.

  • Alert subscribers to new fundraising efforts or milestones to hit.
  • Automatically send event reminders via texting and email, and post to social media through our single integrated platform.
  • Set up a text-to-donate keyword to give constituents an easy way to contribute.

Most candidates don’t have time to pick up a call, let alone respond. Texting is significantly more effective at engaging constituents because it’s convenient for both parties.

  • Allow for two-way texting, so subscribers can engage with the campaign without being put on hold or having emails buried in an inbox.
  • Gather subscribers’ feedback with interactive surveys that automatically collect their responses.
  • Only send messages that the subscriber would be interested in, minimizing opt-outs.

Volunteers are the backbone of any successful campaign. But with so much work to do and so little time, an automated SMS solution like SMS Marketing Services can help free you up.

  • Staff don’t join campaigns to spend months on tedious chores. Our intelligent Text Bot lets them get to the work they’re passionate about by automatically answering FAQs.
  • Send notifications to coordinate organizers and volunteers, especially during canvassing efforts and large rallies.

Lifecycle Engagement

SMS Marketing Services allows you to communicate with subscribers throughout every stage of their experience, from signup to engagement and volunteer efforts. For example:

More Advantages


Send messages via SMS, MMS, email, social media, and voice, all from our integrated platform.


Maintain control and consistency across your multiple employees, departments, or locations.


Have the software you already use send text messages or synchronize contacts without having to program it all yourself.


We offer unmatched 365-day support, along with consulting to help you grow from your initial use case to a comprehensive automated strategy.